In a glimpse
🔖 Brand | BBQ Quebéc – Leading Canadian retailer for grills and outdoor cooking gear |
|---|---|
⚠️ Problem | Stagnant sales, no personalized guidance, overwhelmed support team, slow response times |
💡 Solution | Implemented lookfor's AI support & shopping agents with product recommendations, real-time order tracking, bilingual support, and interactive quizzes |
🎯 Benefits | Personalized shopping experience, faster resolutions, reduced support load, higher customer engagement |
📈 Results | ✅ 58X ROI |
BBQ Quebéc overview
BBQ Quebéc is a leading Canadian retailer specializing in high-quality grills, smokers, and outdoor cooking accessories. Despite steady traffic, their Shopify store struggled with stagnant sales due to impersonal shopping experiences and overwhelmed support teams.
Objective
To increase sales by addressing short customer attention spans and other operational inefficiencies, BBQ Quebéc sought to:
Deliver personalized product guidance to reduce decision fatigue.
Automate repetitive tasks to free up support teams.
Implement AI-driven Lookfor to boost engagement and conversions.
How Lookfor Addressed BBQ Quebec’s Challenges
🚩 Challenge | 💡 How lookfor Solved It |
|---|---|
📉 Stagnant sales growth | Implemented targeted on-site marketing automation and issue resolution to boost revenue despite steady site traffic. |
🚫 No personalized guidance | Introduced AI-driven product recommendations tailored to individual shopper needs. |
⏳ Time-consuming research | Streamlined product discovery with intuitive search tools and comparison features to reduce research time. |
📈 High support load | Handled multiple inquiries simultaneously, preventing team burnout and maintaining 24/7 support, especially during peak seasons. |
🧩 Limited engagement | Enhanced website interactivity with proactive pop-up quizzes, helping lower visitor bounce rates. |
Read more: Top Gorgias Alternatives for Shopify in 2025.
Core features of lookfor AI Agent
Feature | Description |
|---|---|
Conversational FAQs | Instantly answers questions on products and policies. Example: “Is shipping free?” Response: “Yes, on orders over $150!” |
Proactive engagement | Uses trigger messages to initiate interaction. Example: “Fired up for BBQ? Ask about our top deals!” |
Personalized suggestions | Analyzes user queries to recommend relevant products. Example: “Charcoal grill under $200?” Response: Compact Charcoal Pro + bundle offer. |
Routine automation | Handles FAQs and order inquiries automatically. Example: “Shipping time for X?” Response: “2–3 days!” |
Lead qualification | Captures preferences and guides users to purchase-ready decisions. |
Read more: JordiLight switched to lookfor from Mavenoid.
Use case benefits of lookfor
Product comparison feature
lookfor’s chatbot enables side-by-side comparisons of grills based on fuel type, size, price, and customer ratings.
For example, a shopper asking, “Compare P500VRSIBPSS with RP625SIBPK-2?” users then receive options like those shown in the table below, where features are contrasted.
Result: 25% increase in conversions for compared products.
Faster resolution time
Problem: Long wait times frustrated shoppers, especially during peak sales.
To address BBQ Quebec’s issue of long wait times during peak sales, they adopted lookfor—a bilingual AI chatbot trained in French and English to increase the response time and reduce churn.
The 24/7 sales agent provided instant responses to FAQs, such as requests for their return policies, while smart routing urgent issues that arise, like missing orders, to standby agents with full context. It also helped in handling multiple simultaneous conversations, far surpassing human agents’ capabilities. Another example is during a holiday sale, BBQ Quebec can address 200+ concurrent queries on shipping deadlines, allowing agents to focus on complex issues, significantly lowering the average handling time (AHT).
As a result, the average response time plummeted to 6 seconds, increasing agent productivity and boosting sales.
💭 Stat: Instant answers from shoppers are 3x more likely to convert than those left unattended.
As shown in the example above, a shopper asks, “What’s the return window?” No matter the time of the day or night, you receive an immediate answer: “At BBQ Québec, the return policy varies depending on the product type.
For accessories, you have 14 days after purchase to return or exchange them, provided the products are in perfect condition, unused, and in their original packaging.”
Result: The average response time with the AI assistant is 6 seconds.
The solution tackles repetitive customer inquiries by implementing Lookfor’s AI chatbot, which uses pre-programmed scripts to autonomously resolve FAQs. For instance, the chatbot instantly answers common questions about shipping costs and product specifications. This resulted in a reduction in routine inquiries without human intervention.
Easily track their orders on lookfor's chat panel
lookfor has helped streamline how BBQ Quebec conducts real-time shipping through its self-service solution. Having integrated lookfor’s chat panel, it is easier for order tracking from a manual, time-consuming task into a seamless, automated process.
At this point, the agent can engage the customer with, "When will my order be shipped?” At which point, a customer reports a missing order and questions the email address associated with their purchase. "I didn’t receive it. Which email do you have on file?!"
Result: Streamlined the support team's ability to track orders.
Interactive Quizzes for personalized recommendations
To enhance product discovery, lookfor introduced interactive quizzes.
As shown above, the pop-up window asks while customers are browsing specific collections, “Try our quizzes, or asks us your questions! 🔥”. Customers then answer guided questions about grilling frequency, preferred fuel type, to the granular details before products are finally suggested.
Result: Shoppers who engaged with the quizzes had a higher average order value (AOV) and significantly reduced return rates.
Read more: Nona Coffee Cuts Support Tickets by 80% with lookfor.
Conclusion
lookfor’s AI sales assistant transformed BBQ Quebéc's operations, converting challenges into remarkable successes. By delivering personalized recommendations and streamlining processes, it achieved a 5800% ROI in value while reducing operational costs and enabling automated resolutions for customer inquiries.
Ready to ignite your sales? Sign up for Lookfor’s free trial and see how AI-driven automation can turn your support team into a revenue engine.
