10 Best Shopify Apps For Your Online Store
Shopify ecommerce store is a popular right-out-of-the-box solution for countless businesses online. When you leverage Shopify effectively or use the apps in the store, it transforms into much more than just a digitized storefront. For instance, merchants can have secured payment checkouts for online shoppers. Also, Shopify shipping can help with order fulfillment while sales and conversion can be enhanced through data-driven accuracy.
In summary—
Shopify can automate most if not all repetitive tasks faced by ecommerce businesses. It is advisable for anyone looking to move their existing store to a more comprehensive yet affordable platform.
In this article, we shall give an overview of the following apps:
Lookfor: Shopping assistant
Recharge: Subscription management made easy
Klaviyo: Email marketing tool
Seo Manager: Optimize for search engines
Yotpo: Boosting customer reviews
Privy: enhancing email capture
Shopify Pos: Unifying your sales channels
Gorgias: centralized customer support
Trustpulse: building customer trust
Pagefly: customizing your store layout
Are you interested in learning how to revamp your ecommerce strategy for your store? Links below:
Now that we have looked into strategy hacks, we can revert to the best Shopify apps for ecommerce.
Why Shopify apps are essential for your store
Shopify apps make the shopping experience easy and fun. Within the Shopify app store are thousands of features created by 3rd party developers looking to solve a specific problem encountered by the merchants or their customers. The wide variety of apps on the store can perform or enhance any business function from AI-powered chatbots to customer support.
So, what makes up some of the best Shopify apps?
Enhanced customer experience
Several apps offer personalized service which helps ecommerce stores tailor their interaction with customers and marketing campaigns to individual customers.
Some of the channels where personalized engagement happens are:
Live chat
Emails
Mobile apps
Websites
Social media
Call centers
Streamlining operations
Best Shopify apps help reduce complexities on the websites. Small e-commerce store owners have to take up jack-of-all-trade roles till their business grows big enough to allow them to expand the workforce. In the Shopify app, countless integrations automate one or multiple functionalities of your business saving you time, money, and resources—streamlining your operations.
Increases sales potential
If you are starting, or need new hacks or approaches to increase your sales revenue, many Shopify apps are tailored just for this. Needless to add, you need to know which apps are best suited for your situation otherwise you can get confused. Some improve your site functionality, while others focus on the customer UX, others amplify marketing—you name it.
Here are the top features of Shopify apps that boost sales:
Product page optimization—Some apps can enhance your product and landing pages to boost conversions through features like upselling, cross-selling, or product recommendation widgets.
Automated marketing—Some apps enhance sales by automating social media promotions, email campaigns, and cart abandonment recovery strategies.
Loyalty programs—Many apps offer exclusive offers, discounts, or points to loyal customers, which helps with customer retention and boosts sales.
Promotions and discounts—Disocut management apps help with the creation and tracking of promotions driving more sales.
SEO optimization—help your store rank highly on Google on highly searched keywords.
Personalization—Some apps boost engagement and conversion rates by using personalized and targeted messaging to tailor recommendations based on customer behavior.
Social proof and reviews—Some apps integrate features like ratings, customer reviews, and other forms of user-generated content building trust and credibility in a brand, and encouraging visitors to make purchases.
The best Shopify apps you need
Here is our guide with 10 Shopify apps suited for your ecommerce store ranging from shopping assistants, email marketing, SEO, and others—-it’s all covered.
Are you ready? Let’s get to it!
lookfor is an AI-powered sales support chatbot helping ecommerce stores increase sales. A user-friendly dashboard allows retailers to customize their search to align best with the store’s branding.
All you need to get started is to download it from the Shopify store and integrate it into your site. Users who do not need coding or technical skills must have it set up and managed. Filter and tag functionality make it easier to discover products from the store catalog by refining the search results. Advanced algorithms collect data on customer behavior to give users personalized recommendations to upsell and cross-sell items.
Main Features
Product recommendations
User behaviour analysis
Cross Sell & Upsell
Customer support
Quiz builder
Proactive conversation starters
Pros
Boosting sales & revenue in a month
Increases conversion rates of any ecommerce stores
Best for tracking sales conversations transparently
Reduces redundant support tickets
Best for cosmetic stores
Cons
Can be little pricey for small businesses
Use case: Korendy
Korendy, one of the top cosmetic stores in Turkey, has integrated lookfor into their website. The results were astonishing, with lookfor increasing sales by up to 3x by helping customers effortlessly find what they need. lookfor's contextual conversation starters also made it easy for Korendy's customers to resolve any product-related questions.
Recharge is a recurrent billing solution for Shopify websites. Merchants offer customers various subscription options like weekly, monthly, and bi-monthly. This offers both pre-paid and auto-renew features. Special promotions with customizable options such as subscription plans, subscriber discounts, free shipping, and trial periods are also provided. Recharge fully integrates with Shopify’s checkout flow, product pages, and order pages helps it manage future shipments too.
Main features
Recurrent billing (automatic billing, multiple payment gateways)
Subscription management
Subscription metrics (customer lifetime value (CLV) and average order value (AOV))
Integrate promotion strategies
Pros
Integrates with 3rd party integrations
Seamless recurring payments
Customer self-service portal
Customizable and scalable app branding
Cons
Advanced features restricted to higher plans
Different checkout experience can be confusing
Apart from the basic setup, Integrating with 3rd party apps requires technical expertise
Use case: 5-hour Energy
5-hour Energy integrated the Recharge Shopify app on their site. Customers can buy a product once or choose to subscribe for recurring purchases. When customers pick a subscription option, they can also choose the frequency of delivery.
Klaviyo boosts email engagement using smart data. Ecommerce businesses can run effective marketing strategies and email campaigns on how you interact with brands online. You get a data-driven round-the-clock view of your customers to deliver personalized experiences. With the right insights on customer metrics, ecommerce brands can significantly increase their email engagement.
Main features
Predictive analytics
Segmentation
Personalized emails
A/B Testing
Pros
User-friendly interface
Seamless integration with Shopify
Pre-built templates and flows
Customer lifetime value (CLV) insights
Cons
Costly lists
Steep learning curves in advanced features
Email listings
Limitations on customization designs
Use case: Graza
Graza has invested in organic marketing to promote its brand. They rely on Klaviyo to build effective email marketing to reach customers in personalized ways through robust segmentation. From the template above you can see the email design is visually appealing and has visible call-to-action buttons.
Seo Manager: Optimize for search engines
SEO Manager is an SEO optimization tool for Shopify merchants. It is a simple-to-use app that allows merchants to control search engines while relaying feedback in real-time on SEO efforts.
Main features
Site health checks
Visibility of search results
Keyword optimization
Meta tags
Pros
Friendly interface
SEO audits and recommendations
24/7 support
404 error management
Cons
Limited SEO features
No keyword tracking
Competitor analysis limited
Use case: Mooshwalks
A good example is Mooshwalks, a company known for selling “socks with ears” have optimized its searches with SEO Manager. For instance, if you enter “socks with ears” on Google search you notice the product appears among the top searches largely driven by strategic keyword placement.
Yotpo is an excellent social proofing tool for ecommerce brands, renowned for its AI-powered review widgets. Buyers are largely drawn toward products that others interact with. No one wants to risk their money on an untested product. Showcasing user-generated reviews gives the assurance that the product is trustworthy and worth making the purchase. Through integrations, brands can display ratings or star reviews on Google.
Main features
Collect and display customer product reviews post-purchase
Display of user-generated content such as video and photo
Customer Q&A section
Integrates with social media platforms
Pros
Boosts conversion rate
Seamless integration with Shopify
Powerful social proof tool
Customizable plans fitting every business
Cons
Complex to new users
Slow down site performance if multiple apps are integrated
If improperly managed customers risk negative reviews
Use case: Shoe & Me
A good example is Shoe & Me which increased its social proof by installing Yotpo into its post-purchase feedback strategy. When customers place orders, automatic requests are sent to ask them for reviews. On the dashboard, business owners can track and optimize customer engagement metrics.
Privy converts website visitors into buyers through its emails, text, and pop-up features. Online retail stores design can run pop-up campaigns such as countdown timers, spin-to-win wheels, shopping cart saves, and other customized popup templates. Privy’s email functionality helps merchants pull their products and photos from your Shopify store directly into your emails. Which will be customized and then sent out as newsletters or welcome emails. Multichannel outreach where you communicate through email and text helps customers cover all bases.
Main features
Customizable pop-ups
SMS marketing
Email marketing
Customer segmentation
Pros
User-friendly
Multichannel
Email and pop-ups are customizable
Detailed analytics of campaign performance
Cons
Takes some time to get used to
Lag speeds from pop-ups
Limited free plan
Use case: Twine & Twig
A good example is the jewelry store Twine & Twig, which was deployed to help in sales conversion arising from abandoned carts. Smart approaches like exit-intent pop-ups (let’s say offering a 10% discount) appear when a customer is about to leave the site. Alternatively, customers get reminder emails on a product still resting on their cart.
Shopify POS is great for both ecommerce and in-person businesses to run sales operations smoothly. It can handle both offline and online sales while integrating with your CRM to manage inventory.
Main features
Omnichannel integration - both online and offline channels
Multiple payment processing
Mobile POS
Customizable checkout
Pros
Seamless integration
Easy set up and use
Flexible payment options for customers
Wide range of features from analysis to inventory management
Cons
Payment processing options offline are limited
Limitations to certain hardware options
The learning curve required for familiarization
Gorgias is an AI-powered customer support tool This Shopify app helps bring together all relevant customer data such as order information. The quick responsiveness directly impacts sales and applies to businesses of all sizes.
Main features
Shared inbox
canned responses
Workflows
Personalized customer service
Pros
Unifies all communications
Automation of repetitive tasks
Personalized support
Seamless integration
Cons
Occasional lags when handling large volumes of information
Use case: BruMate
BruMate, is a drinkware and cooler business that does direct-to-consumer retail sales. They implemented Gorias to help them reduce customer response time to less than 2 minutes. With most of their customers shopping by mobile, they have prioritized customer experience to give the shopper a seamless yet interactive experience with their suppor team.
Trustpulse is a social proof app for Shopify sites. It is one of the best tools for driving up the FOMO (fear of missing out) effect, which is great for converting customers. Locating this app on your store tracks users in real time offering smart targeting for boosting conversions.
Its conversion power comes from the herd mentality feeling it gives customers who enter a site. You can use TrustPulse to make different types of action campaigns. Just pick from its 4 types of notifications. Try using recent activity notifications to show what visitors are doing on your site.
Main features
Real-time event tracking
Smart notification targeting
FOMO (fear of missing out) notifications
Integration with platforms like Shopify, WordPress, WooCommerce
Pros
Boosting real-time conversions
Versatile in applications
Easy of use
Customizable branding options
Cons
Limited to online activities
PageFly is a page builder software with drag-and-drop interfaces to customize your websites. This makes it much easier to customize Shopify stores without needing to use complicated codes or pre-made templates. You can personalize your mobile experience to make it user-friendly and organized to the eye. This is by adjusting the topography, margins, column blocks, and much more.
Main features
Drag and drop interfaces
100+ pre-built templates
3rd party integrations
Customizable elements
Pros
User-friendly
Versatile
Fast customer support
Integration capabilities with many 3rd party tools
Cons
Slow loading times on performance issues
Code residue when uninstalled
Conclusion: Finding the right apps for your business
Shopify has a wide ecosystem of apps provisioning useful features that can grow any ecommerce store. Installing any of these Shopify tools is easy—it only requires you to hit the ‘add up’ button. While every app has listed a privacy policy, most rely on the template provided by Shopify’s privacy policy. Next, choose a payment plan that kicks in when your free trial ends that way you get to test out the user experience and compatibility of the product with your store.
Apps that boost sales and conversion like lookfor are important for any ecommerce store especially for beauty & cosmetic industry. It has an easy-to-navigate dashboard and an interactive live chat that solves customer search inquiries in record time—boosting sales.
