ManyChat offers a free plan that costs $0/month and supports up to 1,000 contacts. This plan includes unlimited chatbot flows, basic automation triggers, and live chat support for Messenger and Instagram. However, it has limitations like restricted contact management and fewer customization options.
For more advanced features, the Pro plan starts at $15/month for up to 500 contacts and scales with your contact list. It includes multi-channel support (SMS, email, Telegram), unlimited contacts, and advanced tools. AI-powered features are available as an optional add-on for $29/month.
If you're a Shopify merchant, another option is lookfor AI Agent for Shopify, which focuses on Shopify-specific automation but doesn’t offer a free plan. Pricing starts at $80/month, with a 15-day free trial.
Quick Summary:
ManyChat: Free plan available, Pro starts at $15/month.
lookfor AI Agent: No free plan, starts at $80/month.
Quick Comparison:
Feature | ManyChat (Free) | ManyChat (Pro) | Lookfor AI Agent |
---|---|---|---|
Monthly Cost | $0 | $15+ | $80+ |
Contact Limit | 1,000 | Unlimited | Based on interactions |
AI Features | Not included | $29/month add-on | Included |
Channels | Messenger, Instagram | Multi-channel | Multi-channel |
Best For | Social media marketing | Growing businesses |
Choose ManyChat if you’re just starting or focused on social media. Opt for Lookfor AI Agent if you need deeper Shopify integration and automation tools.
The Ultimate Guide to Manychat Pricing: Free VS Pro (2025 Update)

1. ManyChat
If you're a Shopify merchant exploring automation tools, getting a clear picture of ManyChat's pricing and features is a must. ManyChat offers a freemium plan that costs $0/month and supports up to 1,000 contacts [1]. This free plan includes unlimited chatbot flows, a limited number of customer tags, specific keyword and non-keyword triggers, and live chat support for Messenger and Instagram Direct Messages.
However, once you hit the 1,000-contact limit, the free plan restricts certain automations and doesn’t allow you to remove contacts, which can make managing your list a bit tricky [1].
For those looking for more flexibility, ManyChat's Pro plan starts at $15/month for up to 500 contacts, with pricing increasing as your contact list grows [1]. This tier provides unlimited contacts, advanced growth tools, support for multiple channels like SMS, email, and Telegram, and removes ManyChat branding. If you're interested in AI-powered features, they’re available as an optional add-on for $29/month.
Considering that messenger bots boast a 56% click-through rate, compared to the typical 1–2% for email [2], the free plan is a great way to test out this effective channel without any upfront cost.
Feature | Free Plan | Pro Plan |
---|---|---|
Monthly Cost | $0 | $15+ (scales with contacts) |
Contact Limit | 1,000 | Unlimited |
Flows | Unlimited (basic) | Unlimited (advanced) |
Customer Tags | 10 | Unlimited |
Channels | Messenger, Instagram | Messenger, Instagram + SMS, Email, Telegram |
AI Features | Not included | $29/month add-on |
2. lookfor AI Agent for Shopify

While ManyChat focuses on multi-channel communication, lookfor AI Agent for Shopify is all about simplifying Shopify store operations and automating customer support. It’s available on a premium model with three pricing tiers tailored to businesses of different sizes. Let’s break down what each plan offers.
The Starter plan is priced at $80/month (or $800/year with a 17% discount). It includes 400 AI and live chat interactions, supports up to 1,000 products, and offers features like knowledge base integration and customer journey tracking. For growing businesses, the Growth plan costs $360/month (or $3,600/year) and provides 2,000 interactions, support for 2,000 products, and Gmail integration. Larger enterprises can choose the Enterprise plan at $900/month (or $9,000/year), which offers up to 5,000 interactions and unlimited product support. All plans come with a 15-day free trial, and Lookfor currently holds an impressive 5.0-star rating from 27 reviews on the Shopify App Store. Here’s a quick comparison:
Feature | Starter | Growth | Enterprise |
---|---|---|---|
Monthly Cost | $80 | $360 | $900 |
AI & Live Chats | 400 | 2,000 | 5,000 |
Products Supported | 1,000 | 2,000 | Unlimited |
Gmail Agent | Not included | Included | Included |
Free Trial | 15 days | 15 days | 15 days |
Real-World Success Stories
Businesses using Lookfor AI Agent have seen tangible results. For example, Adventure Shop adopted Lookfor’s chatbot in April 2025 and noticed a marked improvement in customer service efficiency. Customers received instant answers about their orders and products, streamlining the overall shopping experience. Similarly, BikeSattel integrated Lookfor’s chatbot in May 2025, enabling shoppers to quickly access information on products, order statuses, and policies. This allowed their support team to focus on resolving complex issues, saving time and resources.
"So far the best AI Chatbot app I have found. The chat experience is very smooth, as it could carefully recommend products to customers, in the tone and ways that we want. We saved a lot of effort in pre-sales customer support with this Lookfor and humanizing pre-sales support." – OpenELAB Technology Ltd.
Although Lookfor doesn’t offer a permanently free plan like ManyChat, its 15-day trial and seamless Shopify integration make it a strong contender for merchants looking to enhance their store operations and customer support.
Advantages and Disadvantages
When deciding between ManyChat and Lookfor AI Agent for Shopify, it's essential to weigh their strengths and limitations. Each solution has its own appeal depending on your business goals, whether you're focused on social media marketing or Shopify-specific automation.
ManyChat's biggest draw is its free plan and its strong emphasis on social media engagement. The free plan, which supports up to 1,000 contacts, is ideal for businesses aiming to build connections through platforms like Facebook and Instagram. Its visual flow builder makes conversational marketing straightforward, and the Pro plan starts at just $15/month - an affordable option for small businesses.
That said, ManyChat has its drawbacks. The free plan is limited, offering only 10 customer tags and no easy way to delete contacts. Language translation requires third-party tools, and its analytics provide only basic insights. Customer support has been reported as slow, and the platform's pricing structure often pushes users toward upgrades for additional features or higher contact limits.
Lookfor AI Agent for Shopify, on the other hand, shines with its Shopify-specific design and advanced eCommerce tools. It offers features like behavioral tracking, segmentation, and omnichannel deployment across platforms like WhatsApp, Messenger, Instagram, and Gmail. This makes it a powerful choice for Shopify merchants looking to streamline their store operations.
However, Lookfor comes with a higher price tag. The Starter plan begins at $80/month, significantly more than ManyChat's Pro plan. Unlike ManyChat, it doesn’t offer a free plan - only a trial period is available. While it’s perfect for Shopify stores, its focus might not suit businesses that rely heavily on other platforms or prioritize social media marketing.
Aspect | ManyChat | Lookfor AI Agent for Shopify |
---|---|---|
Free Plan | Yes (1,000 contacts) | No (trial period only) |
Starting Price | $15/month | $80/month |
Best For | Social media marketing | Shopify store automation |
Channel Focus | Facebook, Instagram, SMS | Omnichannel (Web, WhatsApp, Messenger, Instagram, Gmail) |
eCommerce Integration | No | Advanced Shopify integration |
Customer Support | Email support (slow) | Dedicated support included |
AI Features | $29/month add-on | Included in all plans |
When it comes to scalability, each platform takes a different approach. ManyChat’s pricing increases with the number of contacts, which can make it costly for businesses with a growing audience. It’s best suited for creators, small eCommerce stores, and agencies focused on social media engagement. In contrast, Lookfor bases its pricing on interaction limits rather than contact storage, offering more predictable costs for businesses with large customer databases but manageable chat volumes. For Shopify merchants, this predictability, combined with deep eCommerce integration, can enhance store efficiency and customer experience.
For Shopify users, lookfor's advanced eCommerce tools - like product recommendations, cart recovery, and automated order updates - provide a significant edge. Meanwhile, ManyChat excels in social media reach but falls short in website and mobile app integration. This comparison highlights the trade-offs, helping you determine which platform aligns better with your needs.
Final Thoughts
When comparing ManyChat and Lookfor AI Agent for Shopify, the choice largely depends on your business's size and specific needs. ManyChat offers a free starting point, but it comes with limitations that Shopify merchants need to weigh carefully. The free plan supports up to 1,000 contacts and includes basic automation for platforms like Facebook and Instagram. However, it restricts certain actions, such as deleting or unsubscribing contacts.
For small Shopify stores just beginning to explore chatbot marketing, ManyChat's free plan can be a practical option. As Martin Chapman shared:
"The way ManyChat has improved my business's conversions is astounding!" [3]
Once your business grows beyond 1,000 contacts or requires features like WhatsApp integration, advanced analytics, or AI-powered tools, upgrading to ManyChat's Pro plan at $15/month (with an optional $29/month AI add-on) becomes necessary [4].
On the other hand, lookfor AI Agent for Shopify is built for merchants seeking advanced Shopify automation. Its usage-based pricing starts at $80/month for the Starter plan, which includes 400 AI and live chats, and scales up to $900/month for the Enterprise plan, offering 5,000 chats. With deep Shopify integration, detailed behavioral tracking, and a suite of specialized automation tools, Lookfor delivers a level of eCommerce functionality that ManyChat's free plan cannot match.
If you're new to chatbot marketing and focused on social media engagement with fewer than 1,000 contacts, ManyChat's free plan is a solid choice. But for established Shopify merchants looking for comprehensive automation and customer support, Lookfor AI Agent for Shopify is the better fit. Ultimately, your decision should align with your business's size, goals, and automation priorities.
FAQs
What are the restrictions of ManyChat's free plan for managing contacts?
ManyChat's free plan lets you handle up to 1,000 contacts - this includes active, unsubscribed, and even deleted ones. While this might work for smaller businesses or those just getting started, it could limit your reach if you're aiming to connect with a larger audience. As your business grows, you might find yourself needing to upgrade to a paid plan to keep up.For small eCommerce ventures or startups, the free plan can still be a handy way to automate customer interactions and streamline communication. But once your contact list begins to grow, you’ll likely need to consider other options to ensure smooth and effective management.
How does ManyChat's Pro plan pricing adjust as your contact list grows?
ManyChat's Pro plan begins at $15 per month, with pricing that adjusts as your contact list grows. For instance:$25 per month for up to 2,500 contacts$45 per month for up to 5,000 contacts$65 per month for up to 10,000 contactsThis tiered approach means businesses only pay for the level of service they require, offering a flexible option that adapts to the needs of expanding eCommerce ventures.
What are the advantages of using ManyChat's AI-powered features for my eCommerce chatbot strategy?
ManyChat's AI-driven tools can revolutionize your eCommerce chatbot strategy by making customer interactions smoother and more efficient. These features take care of repetitive tasks, deliver quick and tailored responses, and maintain consistent messaging across all platforms.By improving engagement and creating a smooth customer journey, ManyChat enables you to strengthen connections with your audience while boosting your business. From answering FAQs to sending order updates or promoting special offers, these tools make automation easy and impactful.