Want to build a WhatsApp chatbot for your Shopify store? Here's how you can do it for free.

In 2025, WhatsApp chatbots are helping businesses automate customer interactions, answer queries, recover abandoned carts, and even process orders - all within WhatsApp. This guide breaks down the process into simple steps, from setting up your WhatsApp Business account to integrating a no-code chatbot platform with Shopify. Here's what you'll need:

• WhatsApp Business Account: Start by creating and verifying your account.

• No-Code Chatbot Platform: Use free tools like Landbot, ManyChat, or Jotform to design your bot without coding.

• Shopify Store Integration: Prepare your store by updating product catalogs and linking it to your chatbot for seamless automation.

Free tools make this process accessible, offering features like order tracking, product recommendations, and abandoned cart recovery. Learn how to set up, test, and launch your chatbot while ensuring compliance with U.S. privacy laws like the CCPA.

By the end, you'll have a fully operational WhatsApp chatbot that enhances customer interactions and boosts your Shopify sales.

How To Create a WhatsApp Chatbot For Free (Manychat + Free Template)

What You Need Before Building Your WhatsApp Chatbot

To create a WhatsApp chatbot, you’ll need three key components: a verified WhatsApp Business account, access to a no-code chatbot platform, and a properly configured Shopify store. Each piece is essential to delivering a smooth, automated experience for your customers.

Let’s break it down step by step.

How to Set Up a WhatsApp Business Account

The first step is setting up a WhatsApp Business account, as it’s the foundation for chatbot integration. Start by downloading the WhatsApp Business app from either the Apple App Store or Google Play Store. Use a unique phone number that isn’t already tied to a personal WhatsApp account. Once downloaded, verify your number via SMS or voice call. Then, complete your business profile with accurate details like your business name, description, address, and website. These details help establish trust with your customers.

Next, you’ll need access to the WhatsApp Business API, which is crucial for chatbot functionality. You can either partner with a WhatsApp Business Solution Provider or apply directly through Meta. Solution providers often streamline the process with quicker approvals and technical setup, while applying directly requires registering as a Meta Developer, enabling two-factor authentication, and creating a Meta App. The basic WhatsApp Business App is ideal for small businesses handling manual interactions, but the API is designed for medium to large businesses that need full automation.

Once your business account is verified, you can move on to choosing a no-code platform to build your chatbot.

Free No-Code Chatbot Platforms to Consider

There are several no-code platforms that integrate seamlessly with WhatsApp and Shopify, many of which offer free plans. These platforms allow non-technical users to build advanced chatbots without writing code.

Here are some popular options:

• Landbot: Offers a Free Forever plan with 100 chats per month and basic integrations.

• ManyChat: Includes limited AI features tailored for conversational marketing on its free plan.

• Jotform: Provides 100 conversations per month, 250 SMS, and access to all chatbot features.

• Chatfuel: Offers a trial period to test its multi-platform functionality.

• Botsify: Starts at $49/month for up to 5,000 users but does not have a free plan.
  
  

When choosing a platform, think about how easy it is to use, its integration features with Shopify, available templates, and pricing. Most platforms offer trial periods, so take advantage of those to find the best fit for your needs.

Once you’ve selected a platform, it’s time to prepare your Shopify store for chatbot integration.

Preparing Your Shopify Store for Integration

Setting up your Shopify store correctly is critical for ensuring smooth chatbot performance, especially for U.S. merchants looking to automate customer interactions effectively.

Start by confirming that you have admin access to your Shopify store. Update your product catalog with accurate descriptions, prices, and inventory levels. Make sure your store’s currency is set to U.S. dollars, and verify your shipping configurations. Chatbot integrations often require access to product catalogs, order information, and customer data, so these details must be accurate.

Pay special attention to product variants like sizes and colors, as they can sometimes cause integration issues. Additionally, double-check that your shipping zones and rates are set up correctly for your target markets. This ensures customers receive accurate information during their interactions with the chatbot.

Real-world examples show how preparation pays off. For instance:

• Renee Cosmetics recovered 37% of abandoned carts using QuickReply.ai’s two-step recovery process.

• Hair Originals re-engaged 14% of product browsers, leading to a 10% boost in conversions.

• Auric used targeted WhatsApp nudges to convert 28% of COD orders to prepaid.
  
  

"WhatsApp is the silver bullet in sales. Over 69% of consumers are more likely to finish a purchase from ecommerces that allow them to interact via WhatsApp."
– Esther Fong, Product Marketing Manager

Don’t overlook privacy compliance. U.S. merchants should familiarize themselves with laws like the California Consumer Privacy Act (CCPA) and ensure proper consent and data-handling practices are in place.

Finally, set up order tracking by ensuring your Shopify store records order statuses and tracking numbers accurately. Organize your customer service workflows to define which queries the chatbot will handle automatically and which should be escalated to a human agent. This balance helps reduce customer frustration while ensuring that complex issues receive the attention they need.

How to Build Your WhatsApp Chatbot Step by Step

With your WhatsApp Business account, a no-code platform, and your Shopify store ready, you’re all set to create your chatbot. Here’s how to do it.

Creating Chatbot Conversations and Responses

Start by mapping out the main paths your conversations will follow. Craft a short, welcoming message that introduces your business and outlines the services you offer, such as order tracking, product details, shipping updates, or customer support. Using visual drag-and-drop tools, even those without technical skills can design smooth and intuitive conversation flows.

For instance, Choices used Landbot's AI to streamline lead management, increasing conversions by 9%.

While designing responses, remember the "Three-Clicks Rule": make sure customers can find what they’re looking for within three interactions. Use clear, simple language and maintain the tone of your brand throughout the conversation. Set up flows with easy-to-follow conversation starters - like greeting users, asking if they prefer a specific language, and presenting a menu of options. Make sure customers can quickly return to the main menu whenever they need to.

Don’t forget to include error-handling features. If the chatbot encounters an issue, it should suggest alternatives or seamlessly transfer the customer to a human agent. Studies show that bot-only chats achieve an average satisfaction rate of 88%, which is slightly higher than chats involving human agents.

How to Test Your Chatbot Before Going Live

Testing is a crucial step to ensure your chatbot offers a flawless experience from day one. Begin by setting clear goals and metrics, such as response accuracy, resolution rates, and customer satisfaction.

A good testing plan should include functional testing to confirm that the chatbot provides correct answers and escalates issues properly. Also, check device compatibility to ensure the bot works smoothly on Android, iPhone, and desktop platforms. Test its ability to handle various customer inputs, including slang, typos, and incomplete sentences. Multi-turn conversations should be tested as well to verify the bot can maintain context across multiple interactions.

For example, OPPO’s detailed testing process resulted in an 83% resolution rate and a 57% increase in repeat purchases.

Create test scenarios based on actual customer interactions. For Shopify users, this might involve simulating questions about order status, product availability, shipping costs, or return policies. Performance testing is also essential - simulate multiple conversations happening simultaneously to check if the bot remains responsive under heavy use. Make sure response times meet customer expectations for quick replies.

Lastly, prioritize security during testing. Ensure sensitive data, such as order numbers and personal details, is handled safely, and confirm your chatbot complies with privacy laws like the CCPA for California customers. Once everything checks out, you’re ready for a phased launch.

Launching Your Chatbot and Tracking Performance

After testing, roll out your chatbot gradually. A soft launch for a small group of customers allows you to monitor performance and address any issues before a full-scale launch.

Track key metrics like engagement, response accuracy, and resolution rates using built-in analytics. A/B testing can help you fine-tune your conversation flows. For example, Unilever saw a 14x increase in sales after launching a WhatsApp chatbot campaign offering rich-media product care advice. Similarly, Flamingo improved its conversion rate by 11% and boosted its Net Promoter Score by 21% by refining chatbot interactions. Cardeko handled 15,000 daily conversations by ensuring the bot provided timely details on prices, discounts, and dealer locations, while easily transferring customers to sales staff when needed.

Gather feedback through quick satisfaction surveys at the end of interactions. Combine this input with your analytics to continually improve your chatbot’s performance and adapt to your customers’ evolving needs.

Connecting Your WhatsApp Chatbot to Shopify

Integrating your WhatsApp chatbot with Shopify can help automate tasks like order tracking, product recommendations, and customer support. This step builds on earlier configurations to streamline operations and improve customer interactions.

How to Connect Your Chatbot to Shopify

To get started, choose the integration method that works best for your store. The easiest way? Use a WhatsApp app from the Shopify App Store. These apps often come with pre-built solutions that simplify the process.

• Search for a WhatsApp integration app in the Shopify App Store. Many offer free trials or basic plans, so you can test them without upfront costs.

• Install the app and link it to your WhatsApp Business account.

• Use the app’s tools to add a WhatsApp chat widget to your site. This typically involves placing a WhatsApp icon on your store, enabling customers to chat, access FAQs, and track orders seamlessly.

Next, map essential Shopify data like Order ID, Customer Email, and Order Status. This ensures your chatbot can provide real-time updates to customers.

Don’t forget to customize your automated messages. Tailor welcome messages, order confirmations, shipping alerts, and abandoned cart reminders to reflect your brand’s tone. If you’re targeting US customers, make sure your messages comply with local regulations and include opt-out options for marketing communications.

Looking for a solution? lookfor AI Agent for Shopify is a great option. Starting at $59/month (with a free trial), it offers AI-driven product recommendations, live chat, and customer behavior tracking tailored specifically for Shopify stores.

Main Features That Help Shopify Merchants

Once connected, the integration unlocks powerful tools to boost your Shopify store’s efficiency and sales:

• Order Tracking Automation: Automatically send customers shipping updates and delivery notifications, cutting down on repetitive tasks.

• AI-Powered Product Recommendations: By analyzing customer behavior and purchase history, your chatbot can suggest relevant products during WhatsApp conversations. These personalized recommendations can increase conversion rates by up to 26%.

• Live Chat Support at Checkout: Real-time assistance during checkout can increase conversions by 40%, especially during busy shopping seasons.

• Abandoned Cart Recovery: Instead of traditional email campaigns, use WhatsApp to send interactive catalogs with images and descriptions to customers who’ve left items in their carts, encouraging them to complete their purchases.

• Customer Segmentation and Targeting: Create tailored promotions based on purchase history, location, or behavior. This allows you to run seasonal campaigns, location-specific offers, or targeted product launches that resonate with your audience.

• Unified Customer Profiles: Combine WhatsApp interactions with Shopify purchase data to get a complete view of your customers. This helps you understand their preferences and refine future communications.

Meeting customer expectations is key - 64% of consumers prefer using messaging platforms for customer service. By connecting Shopify with WhatsApp, you’re engaging customers where they already spend their time, making the shopping experience smoother and more effective. This approach not only enhances satisfaction but also drives revenue growth.

Tips for US Shopify Merchants Using WhatsApp Chatbots

Running a WhatsApp chatbot for your Shopify store in the US requires more than just setting it up. American customers have specific expectations, and you'll need to navigate privacy laws while avoiding mistakes that could harm your business.

Making Your Chatbot More Effective for US Customers

Use American English and local terms like "shopping cart" and "customer service" to make your chatbot feel relatable. A conversational tone that sounds natural can go a long way in improving customer engagement.

Personalize interactions by leveraging customer data from Shopify. For instance, if someone purchased running shoes last month, your chatbot could suggest matching athletic gear or accessories when they return.

Stick to US conventions: display prices as $XX.XX, use the MM/DD/YYYY format for dates, and work with imperial units.

Enhance the shopping experience by sharing rich media directly through WhatsApp. High-quality product images, demo videos, and interactive catalogs let customers explore products visually, which can boost engagement.

Keep an eye on your chatbot's performance with analytics. Track metrics like response times, completion rates, and customer satisfaction scores. Regularly review these insights to refine your chatbot's responses and overall performance. And don’t forget to align your data practices with US privacy laws while tailoring interactions.

Staying Compliant with US Privacy Laws

To comply with US privacy regulations, including the CCPA for California customers, you need to be transparent about your chatbot's operations.

Update your privacy policy to disclose that your store uses AI for product recommendations and personalized content. Clearly explain what data you collect - like browsing behavior, purchase history, or chat interactions - and whether you share it with third parties.

Obtain proper consent before collecting personal information. For example, ensure customers opt in for marketing messages and understand how their data will be used. Under CCPA, customers have the right to opt out of data sharing or selling.

Make sure your chatbot introduces itself as an AI at the start of conversations, so users know they’re interacting with automation.

Conduct regular compliance checks by reviewing conversation logs and ensuring they align with your privacy policy. Set up processes to handle customer requests for data access or deletion, as required by law. A recent court ruling emphasizes the importance of strict data consent and disclosure, especially for California customers.

Solving Common Chatbot Issues

Even the best chatbots can struggle with slang or abbreviations. Train your chatbot to recognize a variety of dialects and informal language to improve understanding. Avoid relying too much on button-based flows - combine them with open-text options so customers can type their questions if needed.

Focus on personalization to make interactions feel less robotic. Use customer demographics, browsing habits, and purchase history to craft tailored responses. For example, reference specific products they’ve viewed or mention their favorite brands.

Have a clear plan for escalating complex issues. Ensure your chatbot can smoothly hand off conversations to human support when needed.

Support multimedia inputs like photos, voice messages, and screenshots. Whether a customer needs to share a photo of a damaged product or ask a sizing question via voice, your chatbot should be equipped to handle various formats.

Keep interactions within WhatsApp as much as possible. Redirecting customers to external pages can disrupt their experience and lead to higher abandonment rates.

Finally, commit to constant improvement. Review your chatbot’s performance metrics, customer feedback, and conversation logs weekly. The goal is to create a seamless, helpful experience that makes customers prefer your WhatsApp chatbot over other support options.

Getting Started with Your Free WhatsApp Chatbot

After integrating your chatbot with Shopify, the final step is launching your free WhatsApp chatbot to start connecting with customers right away.

Now that you have the basics in place, it’s time to choose a platform to build your chatbot. Here are some popular free options to consider: Newoaks AI, known for its advanced AI features and multilingual capabilities; Manychat, which offers beginner-friendly design tools; and BotSailor, featuring pre-built templates for quick setup.

First, refer to the WhatsApp Business setup section to create your account. Once that’s done, link your WhatsApp Business account to the chatbot platform of your choice. Make sure to craft clear, concise responses for your bot and include an option for customers to escalate to human support if needed.

Why is this important? Messaging is the preferred communication method for 76% of consumers, with 89% expecting businesses to offer this option. WhatsApp messages, in particular, boast a 98% open rate and a 45% response rate - numbers that are hard to ignore.

Don’t overlook data privacy. From the start, ensure you obtain explicit consent before messaging customers, provide an easy opt-out option, and maintain detailed records of your opt-in process. Privacy expert Adelina Peltea from Usercentrics emphasizes:

"Prioritize data privacy compliance and involve qualified legal counsel and/or privacy experts to enable your company to achieve and maintain compliance as the tech and legal landscapes change."

Once your chatbot is up and running, you might want to explore advanced options. For example, lookfor AI Agent for Shopify can take your chatbot to the next level by automating customer service, tracking orders, and offering personalized product recommendations. Starting at $59/month, it has earned a perfect 5.0 rating from 27 reviews on the Shopify App Store.

Real-world results back up its effectiveness. In January 2025, JordiLight Inc. in the United States reported that lookfor AI Chatbot transformed their customer interactions by efficiently handling queries and helping customers find the right products. Similarly, in April 2025, Adventure Shop in Hong Kong benefited from instant responses on orders and product inquiries, with the chatbot pulling data directly from their product database.

The global AI-powered eCommerce market is projected to reach $8.65 billion by 2025, and 73% of shoppers say AI improves their shopping experience. Launching your free WhatsApp chatbot is your first step into this fast-growing space, helping you stay ahead in the competitive eCommerce world.

With your chatbot live, you’re already better positioned to meet your customers where they are - on WhatsApp. From here, consider exploring more enhancements to take your customer experience to the next level.

FAQs

What are the advantages of using a no-code platform to build a WhatsApp chatbot for my Shopify store?

Using a no-code platform to set up a WhatsApp chatbot for your Shopify store comes with some major perks. For starters, you don’t need any coding experience, which means anyone can create and launch a chatbot in no time. This approach not only saves time but also cuts down on costs, making it a great option for small and medium-sized businesses that want to simplify their processes without hiring extra help.No-code tools also make it easy to tweak your chatbot and connect it directly to your Shopify store. This lets you handle customer support more efficiently, automate replies, and keep your audience engaged - all while driving sales. It’s a smart way to offer great service without getting bogged down in technical details.

How can I make sure my WhatsApp chatbot follows U.S. privacy laws like the CCPA?

To keep your WhatsApp chatbot in line with U.S. privacy laws like the CCPA, focus on being upfront about data practices and giving users control over their information. Start by reviewing and refreshing your privacy policy every year. This document should clearly outline how you collect, use, and share user data in a way that's easy to understand.Your chatbot should also include tools that let users exercise their rights, such as opting out of data sharing or selling. Make sure there's a clearly visible ‘Do Not Sell or Share My Data’ option, and ensure the chatbot processes these requests smoothly. It's equally important to confirm that honoring these preferences doesn’t interfere with the chatbot’s functionality. Taking these steps not only keeps you compliant but also helps you build trust with your users while avoiding potential legal headaches.

How can I properly test my WhatsApp chatbot before launching it to customers?

To get your WhatsApp chatbot ready for launch, it's crucial to go through a detailed testing process to ensure everything runs smoothly. Here’s what to focus on:Check functionality: Make sure the chatbot responds correctly to user inputs and can handle a variety of scenarios, including unusual or unexpected ones.Assess user experience: Review how clear the responses are, how easy it is to navigate, and the overall quality of the interaction.Test performance under stress: Simulate high user traffic to confirm the chatbot stays responsive and dependable.Ensure security measures are in place: Safeguard user data and prevent any unauthorized access.On top of these steps, run beta tests with actual users to gather insights and uncover areas for improvement. Keep an eye on important metrics like response times, engagement levels, and error rates. Fine-tuning based on this feedback will help you deliver a chatbot that’s both reliable and enjoyable to use.