NATPAT: Where Nature's Superpowers Meet Global Trust
Born under the Australian sun in 2020, NATPAT emerged not just as a brand, but as a promise: a dedication to harnessing the gentle, yet potent, superpowers of nature for the modern family.
This global Direct-to-Consumer (D2C) pioneer specializes in crafting 100% natural, artfully designed stickers - a shield of pure ingredients against the unseen nuisance of mosquitoes, ensuring peace for the littlest ones and their beloved pets. Driven by a clear mission, this innovative spirit quickly crossed oceans, finding its way into the daily rituals of families across 15+ countries. From the endorsement of global icons like Kim Kardashian to its presence on the shelves of Walmart and over 5,000 discerning independent retailers, NATPAT has become a worldwide beacon of natural protection.
"In every single sticker, you will find the perfect blend of precise science and heartfelt love. Our deepest aspiration is to simply sprinkle a little more pure įoy into the everyday tapestry of family life."
— The NATPAT Founding Team
The World-Changing Family Story That Blossomed From a Single, Small Idea
The story of NATPAT is the story of how one father's concern blossomed into a global movement of innovation. This is not just a business narrative; it is a blueprint for converting empathy into equity and creativity into groundbreaking value!
Every great success story actually begins with a very small idea. And sometimes, that idea can be born from a child's sleepless night. In this very story, it blossomed from the despair of NATPAT's co-founder, Michael Jankie's, precious daughter. A little girl, bitten by mosquitoes, in pain. Traditional bug repellents... oh, those harsh, chemical-laden sprays! They weren't working. Worse, there was the anxiety of them touching that tiny, delicate skin.
That night, Michael thought to himself: "As a father, I have to find a better way. A way that is more natural, safer, and most importantly... one that my child will use with love."
In that moment, BuzzPatch was born. A tiny, fun, sticker filled with natural oils! You simply peel it off and stick it on. Kids wore them like a game, mosquitoes stayed away, and parents could finally sleep in peace.
Transforming the Value: Friendship From Empathy to Equity
Childhood friends came together, and the bond between Gary, Michael, and the later addition of Andrei, laid the foundation for the NATPAT brand. Their collective decision was simple: Wellness Should Be an Adventure, Not an Obligation.
Let Your Values Be Your Compass
The secret to NATPAT's success lies in its foundational values: Safety, Fun, and Sustainability.
Safety: They only use natural ingredients, turning our backs on harsh chemicals.
Fun: They transformed wellness from a chore into a game! Kids absolutely adore them!
Sustainability: They utilize biodegradable fibers! Because we believe: While protecting our children's future, we must also protect our planet!
These values shine through in every single one of their product launches.
The Crucial Turning Point: The Ultimate Test of Trust
You know how NATPAT’s story took off so wonderfully. It was a source of great peace for parents, all thanks to one tiny sticker. Their brand was a world founded on Trust, Empathy, Fun, and Sustainability.
However, every good story hits a turning point. NATPAT expanded and became a truly global brand. That was fantastic news, right? But that rapid expansion inevitably introduced what we often call the growing pains.
The Challenge: The 8-Hour Crisis That Tested the Soul of the Brand
Imagine the scenario: Parents are desperately looking for the best protection for their children. Mosquito season arrives, and orders flood in. But the support team is exhausted, battling massive international time differences. One parent, in a panic, asks: "Where is my order?" The response time: A staggering 8 HOURS.
What happens in those eight hours? Trust in the brand erodes. Negative reviews start popping up. Parents expected speed and security for their children’s health, yet NATPAT couldn't deliver on its promise.
The words of the Operations Director: "The 500+ daily demand during mosquito season was exhausting our team. While customers were asking 'Where is my order?' we were actually losing the brand experience."
That moment was a crisis for NATPAT's founders. Beyond losing money, there was the danger of losing the very heart of the brand. They had promised joy and trust; now they were faced with long hours of waiting.
The Solution: Shield Your Mission with AI.
That pivotal moment arrived, proving NATPAT was a truly visionary brand. They chose not to take the traditional route—instead of simply hiring two more people, they harnessed technology to serve their core values!
This was the critical moment where NATPAT proved its loyalty to its founding principles. They returned to their roots: Creativity and Agility. And what was the solution they found? lookfor.
Their decision was firm: implementing lookfor's multi agent system. And look what happened! How long did this transformation take? Just 5 DAYS!
In just five days, they switched to a fully automated system. The AI analyzed past requests, customized itself, and instantly got to work. Subscription cancellation? Click! Order tracking? Click!
Now, when a mother wanted to cancel her subscription, she didn't have to wait for a human customer representative.
“lookfor felt like the future from day one. We went live in days, it now resolves nearly ninety percent of tickets in minutes even the most complex queries.
If you check our Trustpilot reviews from October 2025, you’ll see multiple unprompted mentions about how amazing our support is. What’s wild is that in most (if not all) cases, those glowing reviews are talking about Lookfor.ai, not a human. That’s the level it’s operating at.”
Michael Jankie,
Co-founder, CEO
Coding Care into the Machine via Speed & Specialization
When NATPAT committed to solving the 8-hour response time crisis, they didn't hire people; with Lookfor, they used a system as clever and caring as their stickers. They benefited the Tree-of-Agents architecture made by Lookfor—a seamless, digital team of seventeen specialists built for instant action.
The Team Structure: Speed and Specialization
Imagine this digital dream team, all working to deliver that crucial feeling of relief to a worried parent:
The Manager: The Triage Agent. When a customer emailed, this top agent didn't waste a second. It instantly understood the intent—Is it a refund? A subscription change?—and immediately passed the request to the exact specialist needed. No more emails getting lost in a general inbox!
The Specialists: 16 Operational Agents. These agents are the real superheroes. They each have a 'superpower' to handle a single task, and they don't just reply—they act! The Refund Agent issues your refund right in Shopify. The Subscription Agent automatically cancels or swaps your product in the app. They handle the messy work instantly, fulfilling NATPAT's promise of simplicity and effectiveness.
Not a Machine, but Technology That Speaks with a Heart
The three-minute response time was a victory, but the founders faced a bigger question: "Is this speed killing our brand’s soul?"
NATPAT, born from a father’s love, refused to trade compassion for speed. They insisted on an AI where customers "would still feel cared for," not just processed.
To solve this, they coded humanity directly into the Tree-of-Agents system:
The CAZ Persona: All replies, whether from the Refund or Subscription Agent, are authored by "CAZ," a friendly, empathetic voice of NATPAT. This ensures the communication is a digital handshake of reassurance, never a cold bot message or canned response. They proved that you don't have to choose: the most advanced AI can, and must, have a heart.
Transparency as Empathy: The system always Explains & Documents its actions on backend. By providing an "audit trail"— showing exactly why a refund or reshipment was processed, this way NATPAT eliminates confusion and builds the trust that every parent needs while improving the accuracy.
The Results
The results of this transformation signify not just operational success for a company, but also the recovery of its brand spirit:
Response Time: Dropped from 8 hours to just 3 MINUTES!
Resolution Rate: 91% of incoming tickets are resolved automatically!
Human Resources: Reduced from 8 agents to 1 AGILE AGENT managing the process.
Organic Presence: Over 100 positive reviews on Trustpilot regarding how good was NATPAT's customer service!
What did the parents say on Trustpilot? "Wow, can it really be that fast?" "Caz is a genuine helper!"
Looking Ahead: The Future is Bright
NATPAT's story shows us this: Even when growing and using the latest technology, never lose the essence of your story - your compassion for people and the promise you made. Because the strongest label is always trust.
